One of the common questioned asked by internet marketing entrepreneurs is how can they improve their business and earn more money. According to survey small and medium sized business spends more than 20-25% of their budget for staff salaries, and to handle other functional areas of business when compared to large sized business that generally outsource this type of activities. Here are some of the areas where small and medium sized online businesses should focus their marketing activities, not all activities will be useful but some of the ideas would work for you.
Website Audit: Initially many build websites on cheap according to the requirement at that time but over a period of time the site is added with all the content and products using some software. A website audit is conducted to decide whether overall content, security and performance of the website. You have to look at the site and be honest and know does it exactly do what you wanted it to do and does it sell the products in the same way that you desired and does the content convey the same what you wanted to say. Website audit takes very little time and requires less money than you actually think so it is the best way to determine your website?s performance which will be helpful to know your drawbacks and resolve the issues.
Website SEO: After knowing the problems that your site is facing it is the time for you to solve the issues. Make your website search engine friendly by implementing some of the Search engine optimizing techniques which include both on page and off page optimization. More than 85% of the users use search engines and online directories for their required information, websites, services, products, so it is better you optimize your website for search engines like Google and Bing. For this you can use of some of the software or to see better results, outsource your work to good company who are successful in their profession or hire a professional person who can help you in areas.
Keyword selection: keyword and phrase selection is very important as it reflects the whole of your business and helps to user to search your site in search engines and makes them to land on your website. So be very careful while selecting your keywords and phrases.? Use Google Keyword tool for selecting the best keywords and phrases which exactly matches your business. It even gives the suggestion that which keyword is having how much traffic and from which region that keyword is searched and gives much useful information.
Start Blogging: Create and install a blog to your website and frequently update and add the content website to blog. Any business owner who is not going to do this will lose huge traffic which is nothing but money. Search engines like fresh and genuine content, it is one of the main reasons why blogs show up in the search engine results pages than static websites. Make use of Feedburner to permit readers to subscribe to your blog updates by means of RSS feeds or Email. Use Facebook, Twitter and linked to promote your latest posts.
About the Author:
This article has been posted by Maria, a professional blogger who is writing articles on PPI claims and shows keen interest in finance. You can reach her @finacneport
Source: http://www.webinfotech.info/blog/2012/11/17/internet-marketing-tips-for-small-business/
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