Web-based-sales-and-marketing-service How Social Media is Used for Marketing Real Estate
Article by Jim Lockerby
In the real estate boom of the ?90s, realtors could stick a sign in the ground and wait for prospective calls to pour in. Now, alas, home sales are much harder to earn. One real estate marketing tool many successful agents use is social media. Twitter, LinkedIn and Facebook are now considered key components in all marketing ? real property is no exception. Below, we explore how realtors use these tools to vend properties. We also provide a competitive advantage by highlighting the most powerful ways to use social media as a real estate marketing tool. First, however, let?s think about why it should be such an effectual way of marketing real estate.
Social Media Offers both Expansive and Targeted Reach
The challenge of marketing real estate these days is getting your message in front of as many people as possible while especially focusing on those who are genuinely interested in your properties. Social media is a potent marketing tool because it is both far-reaching (you can place a public message on your profile) and targeted (you can send a message to just those people who might be interested).
Tricks to Market Properties
Step one in using these social sites as a real estate marketing tool is to set up a company profile at each networking site. Once your profiles are in order, start participating! It is not like traditional ?spray and pray? advertising. It is a two-way conversation. Don?t just post your listings ? interact with your followers and friends, as well. Your role is to ask questions, leave comments and provide useful information as an expert in your field. Some of the most prosperous real property organizations in the world succeed online by passing on tips that property owners and buyers will find invaluable. As an example, let?s say one of your clients posts a question to your Facebook page about closing costs. Take advantage of this opportunity to show your deep knowledge by posting a quick, info-packed video response. This kind of user-centric approach to marketing real estate on sites will earn you fans and sales.
Consider Corcoran Group In New York. They are enjoying booming web traffic and overall business thanks to a robust social online presence. All levels of employees, including CEO Pam Liebman, consistently provide helpful content through social media sites. Liebman herself regularly posts video responses to users? housing questions. Once a real estate social media page has been established, you can generate new business directly through your Twitter and Facebook pages, as Corcoran proves.
Syndicating Customized Listings on Facebook and Twitter
Some realtors? online posts are more engaging than others. A drab, static listing will get far less attention than an interactive, entertaining one. For example, some online services empower real estate agents to create customized home tour videos and eCards as real estate marketing tools. Utilizing such a service ensures that property listing information will be consistent across the web. Moreover, tour videos and eListings are easy to plaster all over the Internet, from Twitter to Craigslist to Facebook. A property tour video features a slideshow of pictures, particulars on each room, charming animation and music. Such packed, engaging content is much more likely to be shared by your social media followers, extending your social media reach even farther.
About the Author
If you?re looking for a useful real estate marketing tool, consider sending an eCard or setting up an online listing tour. Visit the website for ZingDing, the online realtor marketing specialists, at www.ZingDing.com to find online realtor listing tours, eCards and more.
retechulous.com ? We still see agents & brokers making these 3 HUGE mistakes with their online & offline real estate marketing efforts. Hopefully you?re not making these mistakes, but if you are I can assure it?s costing you 00?s and huge amounts of time. Check out our blog at realestatemarketing411.com.
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