Although internet is being used as a marketing medium since its inception, yet there has been continuous advancement in the strategies being applied for the same. Businesses of all types continue to seek new ways to utilize this medium to grab the attention of their potential customers. Search engine and social media marketing are something that almost every business uses if it has an online identity. Another term that needs to be introduced here is local search marketing. Though it is not a new term, yet it is less recognized as compared to SEM and SMM.
Targeting the regional customers
Business owners have finally started realizing the importance of local search marketing and the impact that it makes especially on small businesses. It is nothing different than SEM but with an added advantage of geographical mapping along with pay per click advertising. It can prove to be more beneficial for small enterprises that seek local customers rather than targeting the worldwide audience. SEM is preferred when the business owners need a medium to get introduced to global audience and find new markets worldwide. However, when a business is looking for a medium that might be helpful for the local customers to find a business in close vicinity, local search marketing can prove to be very result oriented. Strategies like mapping and directory listing might be incorporated into it.
What makes it work
As a small scale business, you would need to have better online visibility to drive more traffic towards your web portal. More visibility would mean more exposure to potential customers. It is just like Yellow Pages and other such media which were used by people to find out services and solutions in their area. In today?s time, this task has been taken up by Google. Using local search marketing, consumers looking for local vendors would be able to get a better idea of the exact location of the business. By using techniques such as meta tagging, the business website can be made to appear in top positions in search results when a related search is performed. The social media can also be used just like it is used in search engine optimization.
Here are some tips for how to use local search marketing ?
??? ?Post content related to locality ? You need to select keywords of local importance. You can use online tools available to let you know the most searched keywords. Post content related to these keywords; try to relate your business to your locality. For instance, if you are a Melbourne based business that provides internet marketing services, you can use keywords like ?Professional search marketing Melbourne? and alike.
??? ?Get a local domain address for your website ? A local domain address would be the one which will have the country name in its domain. This way the users will be able to easily distinguish the operating area for your business. It also makes it easier for the search engines that look for geographical location based results.
??? ?Launch social media campaign ? To spread the word, you need to be socially active and seek platforms to communicate more.
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