Josh Allan Dykstra ? Founder of Strengths Doctors
Josh Allan Dykstra is a consultant/author/speaker and agent of change. It is his mission to change the world by helping organizations become more vibrant and healthy places to work. His eclectic background spans Fortune 500 companies like Apple, Starbucks, and Viacom/CBS to startups, nonprofits, and government agencies. His?new book,?Igniting the Invisible Tribe: Designing An Organization That Doesn?t Suck, will be released in 2012.
I met Josh through the YEC, an organization for young entrepreneurs. ?During our phone call, I realized that Josh had extremely valuable experience for young entrepreneurs about how to build a profitable consultancy and leverage a network to get clientele. ?Furthermore, Josh is an a very interesting space ? organizational design, which is a vitamin by nature. This means that a lot of what he does is education, teaching companies, universities, and non-profit organizations the importance and the benefits of organizational design. ?Josh gets clients because he focuses on teaching and building relationships as oppose to selling.
What you will learn in this video:
- Why Josh hates traditional networking and instead uses slow networking to build relationships
- How to use speaking engagements to get clients
- How to price yourself as a consultant or as a speaker
- How he plans to utilize a book to build his brand and impact the world
Tell us about yourself and your company
Josh helps leaders design healthy and energizing work environments. ?His company, Strengths Doctors, launched 2 years ago and is profitable.
How did you start your company and did you have prior experience in the field?
Josh has worked for small companies, large companies, non-profits, and he realized that the common thread was that there was always somebody in the company was?absolutely?miserable. ?It occurred to Josh that if he could improve the well-being of people at work, then he could improve the well-being of people for the rest of their lives.
How did you find your first clients?
It?s all been about referrals: through relationships and through speaking engagements. ?Josh has a book launching during the summer that is meant to educate the public about his expertise.
How do you get your speaking engagements?
It?s all about the relationships. ?Josh knows people and lets them know that he?s a speaker. ?Because he?s done that, people give him a shot and he leverages those?experiences?to get bigger engagements.
What types of materials do you use to land speaking engagements?
Josh has the speaker abstract PDF that gives testimonials and bullet points for what people will learn.
Josh finds that the most successful projects come from a custom pitch. ?If he meets someone that is throwing an event, then he?ll put together a custom presentation that is meant just for the members of his audience. ?Conferences want something custom, new, and fresh.
Now that Josh has substantial experience, he has a specific go-to talk that he has prepared and can present at any moment. ?It?s his turn-key presentation that doesn?t take extra work for him.
How do you network?
Josh is always looking to meet great people, and he makes it known that he wants to meet cool people, so eventually, he gets those introductions. ?Josh isn?t afraid to ask for introductions from his friends.
Josh hates networking in the traditional sense ? he hates events because it?s not an intimate setting. ?He prefers to get to know people on a one-on-one setting.
Tell us about your new book launching in July
The book is called Igniting the Invisible Tribe: Designing an Organization that doesn?t suck
About the author
Jun Loayza is the Co-Founder of RewardMe, a digital rewards program for restaurants and retailers. In his entrepreneurial experience, Jun has sold 2 internet companies and lead social media technology campaigns for Sephora, Whole Foods Market, Levi's, LG, and Activision.
Find Jun on Google or Twitter
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