With Launch Of 3.0, Adobe Social Supports Instagram, LinkedIn, And More, Plus Predictive Capabilities

Adobe says version 3.0 of Adobe Social, its set of tools for social marketing, is going live right now. When I met with Bill Ingram, vice president of product management for digital marketing, and Emi Hofmeister, senior manager of product marketing, they said Adobe Social is part of a larger effort to revamp Adobe's marketing products. Last year, they conducted surveys about how the company was doing, and they discovered, as paraphrased by Ingram, that "we're kind of hard to do business with."

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